Fully Informed Jury Association
Request for Proposals
11 April 2013
The Fully Informed Jury Association (FIJA) maintains the website FIJA.org to educate the public about jurors’ full legal authority in defending human rights. It also has social media presence via Twitter, Facebook, YouTube, Vimeo, and VideoJug to further this mission. FIJA also maintains a self-help legal clinic and law library companion website at FreedomLaw.com.
FIJA seeks a creative, enthusiastic, proactive, professional individual who will assess the current effectiveness of our overall web presence both in terms of educational outreach and fundraising effectiveness, suggest potential changes to increase effectiveness in both these areas, and implement such changes as FIJA administration deems appropriate. The web manager would be responsible not only for FIJA’s websites, but also for managing FIJA’s overall web presence including online social media presence, online press distribution, and so on.
The individual selected for this position will be knowledgeable about FIJA’s mission and programs, work cooperatively as a team member in harmony with FIJA policies and strategy to pursue that mission, and be proactive in informing FIJA staff about new online tools and media which we can use to further FIJA’s mission. The web manager must have a good understanding of FIJA’s mission, strategy, campaigns, and educational resources, and have a good sense of how our web presence contributes to our mission. Excellent use of the English language is required as the web manager will be updating text on our website, developing graphics which incorporate text, and so on. It is also critical that the web manager be knowledgeable in Internet security and be proactive in securing the website and backing it up regularly.
This position is offered on contract. We expect that it will require part-time work on an ongoing basis. The web manager need not be co-located with the FIJA office; however, it is essential that this individual have regular and timely contact with FIJA management in order to ensure that time-sensitive issues such as security matters, press releases, and so on are addressed appropriately.
About the Fully Informed Jury Association and American Jury Institute
The Fully Informed Jury Association is a 501(c)3 non-profit educational outreach organization headquartered in Helena, Montana with activists across the country. The American Jury Institute is the publishing branch through which FIJA publishes educational material in support of its mission.
FIJA focuses on issues involving the role of the jury in our justice system and the preservation of the full function of the jury as the final arbiter in our courts of law. FIJA’s mission is to educate Americans regarding their full powers as jurors, including their ability to rely on personal conscience, to judge the merit of the law and its application, and to nullify bad law, when necessary for justice, by finding for the defendant. FIJA encourages all jurors to consult their consciences when deliberating over a case, and to refuse to exercise their lawful authority to enforce any law that violates the human rights of the defendant.
FIJA conducts its campaign solely through educational outreach programs and materials, and works to achieve its goals through means appropriate to its 501(c)(3) status. It does not advocate violence or willful disobedience to the law, and does not associate itself with any anti-government movement or organization.
FIJA’s website should be a hub for juror outreach activism and organizing as well as the premier online source for information regarding jurors’ rights and responsibilities. It should be an inviting, engaging, professional, credible, and informative site where anyone can quickly learn the basics of jurors’ rights and take away enough information to feel confident in exercising them when seated on a jury. It should prominently present information on FIJA’s current campaigns, as well as encourage feedback and interaction among activists, to encourage volunteers to become involved and stay engaged in our educational outreach work. Customers and donors should be able to make purchases or to contribute easily through the website by their preferred method. Members of the media should find it easy to access FIJA’s press releases and to contact us for more information, to schedule interviews, and so on.
The Freedom Law companion website should be an easy to use hub for self-help legal information, which is particularly useful to pro se defendants or plaintiffs and other lay persons actively participating in the legal process. It should be organized in an intuitive manner that allows users to find pertinent information quickly. This information should include not only links to other websites, but the original content from the archived Freedom Law website linked from the current site.
We are targeting the following types of visitors to our website:
• Individuals seeking accurate information about jurors’ traditional legal authority
• Volunteers who wish to get involved in educational outreach
• Groups looking for speakers to inform their members about jurors’ rights and responsibilities
• Media looking for information or experts to comment knowledgeably about jury-related issues
• Donors who wish to contribute financially to FIJA’s educational mission
Site Structure and Content
All of the current content of our existing sites should be maintained through any website update, unless otherwise noted by FIJA management. The organization of information will need to be restructured in order to make it easy to use for all target audiences. We are open to categorizing information in whatever way makes sense to the site visitor, and are looking for guidance on this issue from our web manager.
Currently the FIJA website is based on WordPress. This does not necessarily need to be carried forward; however, any new website platform must continuously accessible to and useable by FIJA staff who actively participate in adding and updating content.
Some needs we have already identified for the FIJA.org website include (but are not limited to):
1. To consolidate our News page with our home page to provide a more dynamic front-page experience for our visitors, with attractive, inviting, prominent, current content on the home page.
2. To optimize our website structure and content for improved ranking with popular search engines.
3. To make as much of our content as possible more accessible by offering it in the form of attractive, searchable web pages and not as downloadable files only (.pdf, .doc, .txt, etc.).
4. To improve our Search feature such that people can quickly and easily find material relevant to their search terms.
5. To update and integrate our financial transactions (online media catalog and donations) into a single system that allows users to pay by their preferred method as simply as possible.
6. To update how we accept online donations to give donors more options including choosing a custom donation amount, signing up to make recurring donations online, opting to make a donation in someone’s honor, and so on.
7. To integrate into our Media Catalog a way to offer electronic products such as e-books for purchase.
8. To offer periodic e-mail updates directing readers’ attention to current issues and campaigns.
9. To add online forms allowing site users to request more information, to fill out a State Contact data sheet, electronically submit a request to borrow a banner through our banner loan program, and more.
This list is not inclusive of all the improvements we wish to see. The web manager will review our websites as well as other websites, make recommendations for improvements and how to integrate new online tools and technology into our websites, and implement such changes as approved by FIJA management.
We would like to use Google Analytics or other appropriate tools as recommended by the web manager to track key metrics for our websites, social networks, etc. and use that information to help optimize our web presence. The web administrator should identify such metrics and regularly report these metrics to FIJA management and make recommendations for how we can use this information to improve our users’ website experience, to expand our online reach, and so on.
The web manager should have a good sense of design and continuity and be able to develop original graphics for use on FIJA’s websites as needed. These include, but are not limited to, graphics educating viewers about the concepts FIJA teaches, promoting FIJA campaigns, advertising specials in our Media Catalog, and so on.
Design Look and Feel
The website design should be professional and credible yet creative, inviting, interactive, and engaging. It should make use of FIJA’s brand elements including logo, color, and font where appropriate.
Search Engine Optimization
The web manager must be familiar with standard search engine optimization tools for top search engines (such as Google Web Master Tools, etc.). The manager will periodically review our websites’ listings and rankings in top search engines for key search terms, propose changes to the website to optimize our sites’ rankings and appropriately represent FIJA in search engines, and implement such changes as agreed to by FIJA management.
The website must be compliant with current security protocols and must be updated regularly to protect against any security breaches. The website manager will be responsible for identifying all security measures, discussing them with FIJA management, and implementing them as approved by FIJA management. The website manager is also expected, from time to time, to work with the security manager of the private server on which our websites are hosted to ensure we are in compliance with any standards for the private server. Backups of our websites will be regularly made by the website manager, who will also be responsible for quickly restoring our websites with the most recent backup in the event of a security breach.
We would like to begin this project in June 2013. Our intention is to maintain the current FIJA website for public use with only minor updates during an initial design phase in which the web manager will build and test a new site in a separate test . Once the new website is fully tested and approved by FIJA management, it will replace the current website. This is an ongoing project requiring continuous management and improvement. Once the FIJA website redesign is complete and in public use, we expect to similarly redesign the Freedom Law website.
In selecting a vendor for this project, evaluation of candidates will include the following criteria:
• Experience building flexible websites, which can be easily modified by non-technical users
• Experience with creating sites that build communities and have interactive features (blogs, discussion forums, etc.)
• Experience working with nonprofit organizations and specific knowledge about and dedication to FIJA’s mission
• Solid information architecture skills for organizing content in ways that are intuitive to readers
• Knowledge of current security protocols and ability to implement them
• Demonstrated track record of professionalism, including professional use of written English
• Applicant takes a holistic approach to an organization’s web presence (e.g., insight into integrating social media platforms, campaign tracking mechanisms, etc.)
• Competitive pricing that allows us to put our limited donor funds to most effective use
To Submit a Proposal
Please submit a proposal in PDF, Word, or plain text format including the following information
• Your contact details
• Your background, qualifications, skills, past achievements and how they are relevant to this position
• An overview of the proposed project
• A diagram or outline showing the different pages of the site and proposed navigational structure
• A description of each main web page, how it fits in with the overall web site theme, and the project goal it addresses
• A development timeline including a description of each stage of the web project’s initial development, project milestones, the estimated completion date, and notes regarding client consultation and supply of information/feedback from the client
• At least three examples of websites that you have designed, three examples of graphics you have designed, a writing sample, and contact information for client references
• Detailed project cost information including both the initial design phase and the ongoing management phase
We would like to have all proposals by no later than 3 May 2013 so we can make a decision by 31 May 2013.
Please direct all responses to this RFP and/or any questions to:
Fully Informed Jury Association
P.O. Box 5570
Helena, MT 59604